The Central Depository Company of Pakistan Limited (CDC) has launched a rebranded version of its Centralised Gateway Portal (CGP), now named Asaan Connect. This updated platform aims to boost investment in the equity market and simplify the process for investors by providing access to stock markets, mutual funds, insurance, and Takaful through a single digital interface.
Pakistan’s investment participation is relatively low, with fewer than 1% of the population engaged in capital markets. Asaan Connect seeks to address this gap by offering a streamlined, digital-first platform for young investors looking for an easy and credible way to enter the market.
The platform provides a unified experience for users to complete their onboarding journey, accessing a wide range of licensed institutions without repetitive KYC (Know Your Customer) processes or platform switching.
Investors can choose from over 150 brokerage houses, more than 200 mutual funds from 18 asset management companies, and initiate onboarding with 19 insurance providers through a single window.
Asaan Connect ensures a secure, end-to-end digital onboarding process, allowing users to complete their KYC digitally by submitting their CNIC and supporting documents. This eliminates the need for physical interactions or manual forms.
The platform also integrates with essential verification systems such as NADRA, the Pakistan Mobile Database, and SBP’s RAAST system to enable real-time identity verification.
Developed after extensive market research and user feedback, Asaan Connect reflects a commitment to customer-centricity and digital accessibility. The platform’s streamlined process, combined with its focus on ease of use and secure data handling, aims to simplify the investor onboarding experience across various sectors of the capital markets.
In addition to the digital onboarding process, Asaan Connect also features tools for intermediaries to upload necessary documents like commission structures and terms & conditions, further enhancing the platform’s convenience. Users can update their profiles, automatically syncing changes with all selected intermediaries.
As the stock market and mutual fund assets continue to grow, Asaan Connect positions itself as a key step in making financial services more accessible, efficient, and inclusive for investors across Pakistan.
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